The St. Johns Farmers market needed a new design to promote their 2024 market season that was bold and joyful. We created a core poster design featuring a fantastical landscape incorporating abstract wavy shapes and an oversized garden of fruits, flowers & veggies with the iconic St. Johns Bridge and landscape of the area. We expanded on these illustrated elements across a range of assets for the market, including postcards, digital ads, banners, and merch.