I worked on the Theo Chocolate 2020 Holiday product line in collaboration with another designer. We developed an illustration style guide inspired by a whimsical winter wonderland world, and I created the illustrations for the Nutcracker Brittle, Peppermint Marshmallows, and Peppermint Cocoa Cups. The Holiday 2020 packaging update resulted in a 37% total increase in sales over the prior year, including a 120% sales increase in the grocery channel, winning our team the DesignAnalytics Design Effectiveness Award. Read our interview with DesignAnalytics here.