The goal for this project was to design an on-brand, cohesive seasonal look for Theo Chocolate’s two Valentine’s Day 3oz chocolate bar flavors. We wanted to create a warm, friendly and inclusive design for people excited about celebrating Valentine’s day with their loved ones. The handmade aesthetic of the illustrations I created for these is intended to be reminiscent of handmade valentines. Included here are a few images from my process exploring multiple different scene concepts before landing on the final direction.
The Salted Black Licorice label was a new label design for an existing flavor. In the new packaging, sales across national distribution increased by 37% in 2021 compared to the previous year. The Raspberry Nib bar was a new flavor and was the #1 selling item in the Theo Flagship store during February 2021, and outsold Salted Black Licorice nationally.
DesignRush, known for its best design has chosen our design to be featured among The Best Valentine's Day Visuals".